JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)

PENGARUH STRATEGI PEMASARAN DAN MINAT BELI KONSUMEN TERHADAP PENINGKATAN PENJUALAN PADA UMKM JERUK KALAMANSI ANGGREK PUTIH BENGKULU TENGAH (Pada Desa Harapan Makmur Kecamatan Pondok Kubang Bengkulu Tengah)

David Gustian — 2023-12-11

The purpose of this study is to find out how the influence of Marketing Strategy and Purchasing
Power on Increasing Sales in UMKM Jeruk Kalamansi White Orchid Central Bengkulu The
population used in this study is all employees working at PT Anugra Argon Medika
Bengkulu Branch totaling 150 respondents. The sampling technique uses axial sampling
based on creteria that has been determined to total 150 respondents. Observational data
collection techniques, documentation and questionnaires. Based on the results of research that
has been conducted on the influence of Marketing Strategy and Purchasing Power on Increasing
Sales in MSMEs, Kalamansi Orange, White Orchid, Central Bengkulu. In Harapan Makmur
Village, Pondok Kubang District, Central Bengkulu, it can be concluded as follows: Marketing
Strategy has a significant effect on increasing sales in MSMEs Jeruk Kalamansi White Orchid
Central Bengkulu. Purchasing Power to the Increase in Sales in MSMEs Kalamansi Orange,
White Orchid, Central Bengkulu.
Keywords: Marketing Strategy, Purchasing Power and Sales Increase

PENGARUH BEBAN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN BANK MANDIRI TASPEN CABANG BENGKULU

Onsardi Onsardi — 2023-12-11

This study aims at 1) To determine the effect of workload on the performance of employees of Bank Mandiri Taspen Bengkulu Branch 2) To determine the effect of job satisfaction on the performance of employees of Bank Mandiri Taspen Bengkulu Branch 3) To determine the effect of workload and job satisfaction affect the performance of employees of Bank Mandiri Taspen Bengkulu Branch. This type of research is a quacitive approach. The method used in this study is the descriptive method. The population in this study is the entire performance of Bank Mandiri Taspen Bengkulu Branch employees totaling 52 employees. the sample amounted to 52 people performance of employees of Bank Mandiri Taspen Bengkulu Branch. Based on the results of research on the effect of workload and job satisfaction on employee performance at PT. Bank Mandiri Taspen Bengkulu, can be concluded as follows: There is a negative and significant influence of workload (X1) on employee performance (Y) of PT. Bank Mandiri Taspen Bengkulu Bengkulu. There is a positive and significant influence of job satisfaction (X2) on employee performance (Y) of PT. Bank Mandiri Taspen Bengkulu Bengkulu. Workload and job satisfaction together affect the performance of employees (Y) of PT. Bank Mandiri Taspen Bengkulu Bengkulu.

Keywords: workload, job satisfaction, employee performance,

PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA PT. MANDALA MULTI FINANCE

Nike Pransiska — 2023-12-11

This study aims to determine the effect of work discipline, work environment and work stress on employee performance at PT. Mandala Multi Finance Bengkulu city. This type of research is a type of quantitative descriptive research, the object of this research is the employees of PT. Mandala Multi Finance Bengkulu City, which is precisely located on Toba street, No. 24, Panorama,Singaran Pati district, Bengkulu City. The sampling technique, namely total sampling. The number of respondents in this study were 40 people. Methods of data collection using a questionnaire. Data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely t test and f test. The results of this study can be concluded that the variable Work Discipline has a positive effect on Employee Performance, Work Environment has a positive effect on Employee Performance, Work Stress has a positive effect on Employee Performance, and Work Discipline, Work Environment and Stress together have a positive and significant effect on Performance Employees at PT. Mandala Multi Finance Bengkulu city.

Keywords: Work Discipline, Work Environment, Work Stress, Employee Performance

PENGARUH KUALITAS PELAYANAN, CASH ON DELIVERY, KETEPATAN WAKU PENGIRIMAN, DAN DISCOUNT FLASH SALE TERHADAP KEPUASAN PELANGGAN PENGGUNA SHOPEE.

Adi Sismanto — 2023-12-11

From the results of the study, the effect on the variables of Service Quality and Cast On Delevery, Timeliness of Delivery and Discount Flash Sale on Customer Satisfaction of Shopee users in 5th semester students of the Management Study Program, Muhammadiyah University of Bengkulu. conclusions can be drawn as follows:

Service Quality has a positive effect on Customer Satisfaction Shopee Users in 5th Semester Students of Management Study Program, University of Muhammadiyah Bengkulu. Cash On Delivery has a positive effect on Customer Satisfaction Shopee Users in 5th Semester Students of Management Study Program, University of Muhammadiyah Bengkulu. Timeliness of Delivery has a positive effect on Customer Satisfaction consumers on Shopee Customers in Semester 5 Students of Management Study Program, University of Muhammadiyah Bengkulu. Discount Flash Sale has a positive effect on Customer Satisfaction on Shopee Customers 5th Semester Students of Management Study Program, University of Muhammadiyah Bengkulu.

Quality of Service , Cast On Delevery , Timeliness of Delivery and Discount Flash Sale has an effect on consumer satisfaction. This can be seen from the hypothesis test together (Simultaneously) Ftable > Fcount (12.749> 1.850). This is proven from the correlation analysis R = 0.713 (71.3%) and is almost close to 1. And the coefficient of determination is R2 = 0.509 or around 50.9% while 0.481 or 48.1% is a contribution of other variables not examined

Keywords: Service Quality, Cash On Delivery, Timely Delivery, Discount Flash Sale, Customer Satisfaction.

PENGARUH LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA BRO & SIS CAFE KOTA BENGKULU

Sindi Sahputra — 2023-12-11

The research objective was to determine the effect of location and promotion on purchasing decisions at Bro & Sis Cafe Bengkulu City. This type of research is quantitative research, data collection method is done by using a questionnaire. The sample in this study was 130 samples, which were considered sufficient to represent the population. The samples taken are consumers of Bro & Sis Cafe Bengkulu City. The data analysis used is multiple linear regression test, determination test and hypothesis test. The results showed that location has a positive effect on purchasing decisions at Bro & Sis Cafe Bengkulu City, meaning that if the location increases, the purchasing decision will also increase. The location of the Bengkulu City Bro & Sis Cafe which is in the campus environment can increase consumer decisions to shop at the Bengkulu City Bro & Sis Cafe. Promotion has a positive effect on purchasing decisions at Bro & Sis Cafe Bengkulu City, meaning that the more promotions increase, the purchasing decisions will also increase. Promotions carried out by Bro & Sis Cafe Bengkulu City on social media can attract consumers to come to Bro & Sis Cafe Bengkulu City. Location (X_1) and Promotion (X_2) together influence the purchasing decision (Y) of products at Bro & Sis Cafe Bengkulu City.

Keywords: Location, Promotion, Purchase Decision

PENGARUH BRAND IMAGE, BRAND AWERENESS DAN SERVICES QUALITY TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ACER PADA PT. BLOGGERKOMPUTER DI KECAMATAN MUARA BANGKAHULU KOTA BENGKULU

Novherliyanto Saputra — 2023-12-13

Research at PT. Computer bloggers in Muara Bangkahulu District, Bengkulu City with the formulation of the problem How does Brand Image, Brand Awereness and Service Quality influence the Purchase Decision of Acer laptops at PT. Computer bloggers, population and sample in this study are all consumers at PT. Computer bloggers totaled 150 respondents. The sampling technique used convenience sampling based on predetermined criteria totaling 150 respondents. Observation data collection techniques, documentation and questionnaires. The processed data was analyzed using SPSS 24.

Based on the results of research and analysis of the influence on Brand Image, Brand Awereness and service quality variables on Purchasing Decisions. the following conclusions can be drawn: Brand Image, Brand Awerenes, and Service Quality have a positive and significant effect partially on Acer laptop Purchase Decisions at PT Blogger Computer, and Brand Image, Brand Awerenes, and Service Quality, have a significant effect simultaneously on Purchase Decisions at Computer Blogger PT.

Keywords: Brand Image, Brand Awareness, Quality of Service Purchase Decision

PENGARUH LINGKUNGAN KERJA DAN INSENTIF TERHADAP PENINGKATAN PRODUKTIVITAS KERJA KARYAWAN Pada PT. J&T Cargo Mahakam Kota Bengkulu

Rico Aprilian Saputra — 2023-12-13

This study aims to determine the effect of work environment and incentives on employee productivity at PT. J&T Cargo Mahakam Bengkulu City. The population in this study were all employees at the PT. J&T Cargo Mahakam Bengkulu City. Sampling in this study, using the census method, namely taking the entire existing population. Research data were analyzed using multiple linear regression analysis method. The research results show that (1). The work environment has a positive and significant effect on employee work productivity at PT. J&T Cargo Mahakam Bengkulu City, and (2). Incentives have a positive and significant effect on employee work productivity at PT. J&T Cargo Mahakam Bengkulu City. (3) the work environment and incentives simultaneously influence the work productivity of employees at the PT. J&T Cargo Mahakam Bengkulu City by 75.50%.

Key words : Work environment, Incentives and Work Productivity

PENGARUH KOMPENSASI, LINGKUNGAN KERJA DAN PELATIHAN TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. AGRI ANDALAS KECAMATAN AIR PERIUKAN KABUPATEN SELUMA

Ary Kusnadi — 2023-12-13

The population used in this research is all employees who work at PT Angri Andalas, Air Periukan District, Seluma Regency. 150 respondents. The sampling technique used total sampling based on predetermined criteria of 150 respondents. Data collection techniques are observation, documentation and questionnaires. The processed data was analyzed using the SPSS 24 formula. Based on the results of research and analysis of the influence of the Compensation, Work Environment and Training variables on Employee Job Satisfaction. The following conclusions can be drawn: Compensation has a positive effect on Employee Job Satisfaction of employees, this is proven by hypothesis testing with the t-test, obtained tcount > ttable (6,229 > 1,980) The work environment has a positive effect on Employee Job Satisfaction of employees, this is proven by hypothesis testing with the t-test, obtained tcount > ttable (2,240>1,980) Training has a positive effect on Employee Job Satisfaction of employees, this is proven by hypothesis testing with the t-test, obtained tcount > ttable (3,084>1,980) Compensation, Work Environment, and Training (X3) influence employee Job Satisfaction. This can be seen from joint hypothesis testing (Simultaneous) Ftable > Fcount (68,710 > 3,940). This is proven by the correlation analysis R = 0.765 (76.5%) and is almost close to 1. And the coefficient of determination is R2 = 0.585 or around 58.5% while 41.5% is the contribution of other variables not studied.

Keyword: Kompensasi, lingkungan dan Kepuasan

PENGARUH SERVICES QUALITY DAN KENYAMANAN TERHADAP KEPERCAYAAN GUNA MENINGKATKAN KEPUASAN KONSUMEN PADA MOBIL TRAVEL (MMI) MUKO-MUKO INDAH TRAVEL. (STUDI KASUS PENUMPANG TRAVEL MMI DI KOTA BENGKULU)

Aulia Tasya Yumita — 2023-12-13

Research on Mukomuko Indah Travel Travel Cars (MMI) with the formulation of the problem How does service quality and comfort affect trust in order to increase consumer satisfaction in MMI travel cars? The population used in this study were all consumers on the MMI Travel Car totaling 100 respondents. The sampling technique used accidental sampling based on predetermined criteria totaling 100 respondents. Based on the results of research that has been done about the effect of Service Quality, Convenience, on Trust in order to increase Consumer Satisfaction in using MMI Services it can be concluded as follows: Service Quality affects trust in using services. Convenience affects trust in using services. Trust affects consumer satisfaction in using services. Service Quality has an indirect effect on consumer satisfaction in using services. Convenience has an indirect effect on consumer satisfaction in using services. Trust in Customer Satisfaction of MMI Passengers positive and significant influence between Service Quality on Consumer Satisfaction

Keywords : Service Quality, Convenience, Trust, Consumer Satisfaction.

PENGARUH KUALITAS LAYANAN INTI DAN KUALITAS LAYANAN PERIPHERAL TERHADAP KEPUASAN PELANGGAN DI KZ ALLSHOP BENGKULU

Wahyu Cahyono — 2023-12-27

This study aims to determine the effect of Core Service Quality, Peripheral Service Quality on KZ Allshop Bengkulu Customer Satisfaction. There are several factors that will be discussed in this study including, Core Service Quality, Peripheral Service Quality and Customer Satisfaction. This research uses quantitative research methods. The population in this study is all KZ Allshop Bengkulu customers. In this study using data collection methods by way of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is then processed using instrument tests, Respondent Response Analysis, Classical Assumptions Test, Multiple Linear Regression Analysis, Coefficient of Determination (R2) and also Hypothesis Testing. From the results of data management, it can be concluded that all independent variables, namely Core Service Quality and Pherieal Service Quality, partially or simultaneously have a significant effect on the dependent variable namely Customer Satisfaction.Keywords: Quality, Core Service, Peripheral Service, Customer Satisfaction.

Keywords: Quality, Core Services, Peripheral Services, Customer Satisfaction