JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)

PENGARUH PROMOSI DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI DAILYCIOUS CAFÉ RESTO KOTA BENGKULU

Habib Yufiter, Islamuddin Islamuddin — Mon, 09 Dec 2024 00:00:00 +0000

This research is a type of quantitative research. This research uses a purposive sampling technique. The data obtained in this research will be processed using SPSS 16 software. The model of this research is a multiple regression analysis research model. From the research results, it can be concluded that Promotion has a positive and significant effect on purchasing decisions at Dailycious Cafe Resto, Bengkulu City. Product innovation influences purchasing decisions at Dailycious Cafe Resto, Bengkulu City. Promotion and product innovation influence purchasing decisions at Dailycious Cafe Resto, Bengkulu City.
Keywords: Promotion, Product Innovation, Purchasing Decisions.

IMPLEMENTASI KEBIJAKAN DANA DESA DALAM PELAKSANAAN DESA TANGGUH BENCANA DI DESA AIR LANANG KECAMATAN CURUP SELATAN REJANG LEBONG

Reza Okta Nurhidaya; Rosidin Rosidin — Mon, 09 Dec 2024 00:00:00 +0000

This study aims to: 1) implement village fund policies in the Disaster Tanguh Village in Air
Lanang Village, South Curup District; and 2) identify obstacles to implementing village fund
policies in Disaster Tanguh Village. The location of this study was Air Lanang Village in the
South Curup District. This study employs qualitative descriptive research as its methodology. In
this study, there are two types of data sources: primary data and secondary data. A purposive
sampling technique, which is a sampling technique based on certain criteria that met the
requirements of the research, was used by researchers to select research informants. Observation,
interviews, and documentation were the methods used in this study to gather data. By comparing
observations with data from interviews, observations, and documentation, triangulation was used
in this study to test the validity of the research data. Data extraction, data presentation, and drawing
conclusions are the data analysis methods used. The implementation of village fund policies in the
Disaster Response Village in Air Lanang Village, Curup Selatan District, as well as
communication between the chairman. Disaster Resilient Villages create good communication
with the community to avoid misunderstandings. In terms of bureaucracy, it is necessary to build
a separate character because it should not cause losses to the community and reduce their income.
The norms that are instilled are about social norms of harmony so that the community can live in
peace and peace.
Key Words: Implementation, the Village Fund Policy, and Disaster Resilient Villages

PENGARUH PENGEMBANGAN KARIR, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. RODATEKNINDO PURAJAYA KOTA BENGKULU

Ramah Ardi Yansa, Khairul Bahrun — Mon, 09 Dec 2024 00:00:00 +0000

Employees are a very valuable asset in achieving the company's goals. As an employee in doing a job, it must be as effective and efficient as possible. The quality and quantity of employees must be in accordance with the needs of employees and the placement of the workforce must also be appropriate and in accordance with their desires and expertise. Thus, employee performance will be better and more effective in supporting the realization of the company's goals. This thesis is to analyze the Influence of Career Development, Work Environment and Compensation on Employee Performance at PT. Rodateknindo Purajaya, Bengkulu City for sampling in this study is a total sampling of 60 employees of PT. Rodateknindo Purajaya, Bengkulu City. Multiple linear regression analysis with hypothesis testing, with the results of the study, it can be concluded that all independent variables, namely variables (Career Development, Work Environment and Compensation) simultaneously or together have a significant effect on the dependent variable, namely Employee Performance (Y). This means that Ho is rejected by Ha accepted. It can be concluded that Career Development, Work Environment and Compensation together have a significant effect on Employee Performance at PT. Rodateknindo Purajaya, Bengkulu City.
Keywords: Career Development, Work Environment, Compensation, Employee Performance

PENGARUH KETEPATAN WAKTU DAN SHIPMENT TRACKING TERHADAP KEPUASAN PELAYANAN PADA PELANGGAN JNE NUSA INDAH KOTA BENGKULU

Agdtia Ambystisela, Subandrio Subandrio — Mon, 09 Dec 2024 00:00:00 +0000

This study aims to determine the influence of Punctuality and Shipment Tracking on Service Satisfaction in JNE Nusa Indah Bengkulu City Customers. This type of research uses a quantitative descriptive research method. The population used in this study is customers from JNE Bengkulu City. The number of respondents in this study is 100 people. The data collection method uses a questionnaire and uses analysis techniques using multiple linear regression analysis tests and hypothesis tests, namely t-test and f-test. Based on the results of multiple linear regression, the form of the regression equation Y = 4.096 + 0.255 (X1) + 0.451 (X2) and the results of the t test and f test of this study can be concluded that Timeliness has a significant effect on service satisfaction, this is evidenced by the results of the t test showing > values (4.144 > 1.984) and (sig α = 0.00 < 0.050). This means being rejected and accepted. Shipment tracking has a significant effect on service satisfaction, this is evidenced by the results of the t-test showing > values (8.935 > 1.984) and (sig α = 0.00 < 0.050). This means being rejected and accepted. Punctuality () and Shipment tracking () together have a significant effect on service satisfaction (Y) in JNE Nusa Indah Kota Bengkulu customers, this is evidenced by the F test showing a value of >, namely (177,291 > 2.70) and (sig α = 0.000 < 0.050),. This means being rejected and accepted.t_hit t_tabel H_0 H_a t_hit t_tabel H_0 H_a X_1 X_2 F_hitung F_tabel H_0 H_a
Keywords: Punctuality, Shipment Tracking, dan Kepuasan Pelayanan

ANALISIS KEBIJAKAN PENGELOLAAN SAMPAH DI PASAR MINGGU KOTA BENGKULU

Nanda Nanda, Rosidin Rosidin — Mon, 09 Dec 2024 00:00:00 +0000

This research began with the fact that there was still a lot of rubbish found on the side of the road near the Sunday market, of which, if left to continue, it would give rise to germs of disease, unpleasant odors, and environmental pollution would cause disasters such as floods. This research uses a qualitative analysis approach with descriptive methods. The use of this descriptive method is based on a problem solving procedure by describing the current state of an object or subject based on facts. The approach used is a qualitative approach. By using the theory of Policy Implementation from George Edward III which suggests that Policy Implementation can be determined by 4 factors, namely Communication, Resources, Disposition and Bureaucratic Structure. The results of the research show that the implementation of waste management policies in Pasar Minggu has not been running optimally, this is indicated by the lack of quality human resources who can manage waste into more useful and reusable goods, the lack of the required fleet and the absence of standards. Operational Procedures (SOP) in implementing policies so that policy implementers and related parties only carry out instructions from the Government. The thing that is an obstacle in implementing policies at Pasar Minggu is the lack of awareness among the people of Pasar Minggu about the importance of protecting the surrounding environment and the bad habits of "individuals" in the community who still throw rubbish carelessly.
Keywords: Waste management

PENGARUH IKLAN DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SECARA ONLINE

Umi Bela Agustiana, Yulius Wahyu Setiadi — Tue, 10 Dec 2024 00:00:00 +0000

This study aims to determine the effect of advertising on television on online product purchase decisions in Cempaka Permai Village, Bengkulu City. This research is a quantitative research with a sample of 336 respondents, using accidental sampling technique, that is, all residents of the population are directly targeted and research objects. Data collection techniques using observation and questionnaires. Data analysis techniques using classical assumption test, simple linear regression, and hypothesis testing. The results of this study can be seen from the simple linear regression test. This means that the variable Advertising on Television has a positive influence on online product purchasing decisions. The results of the correlation coefficient also show a result of 0.605, which means that the television advertising variable influences purchasing decisions by 60.5% while the remaining 39.5% is influenced by other variables outside the model.
Keywords: Advertising on Television, Online Purchase Decision

PERAN MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA KARYAWAN PT BRINGIN GIGANTARA

Nanang Sami, Islamuddin Islamuddin — Thu, 12 Dec 2024 00:00:00 +0000

This research focuses on the role of HR management in improving employee performance at PT Bringin Gigantara, a company engaged in Cash Management Services. The company carries out HR development through education and training tailored to the needs and job types of employees. Performance assessment is conducted using qualitative methods involving evaluation of employee behavior and personality. The results of the research show that PT Bringin Gigantara implements a structured method to measure the quantity and quality of work, as well as employee punctuality. Work quantity measurement involves agreed-upon targets and routine evaluations. Work quality is assessed based on high standards covering various aspects, and punctuality is monitored through a digital time-tracking system. HR management in this company plays a significant role in supporting employees to achieve their targets through training, incentives, and efficient workload management. The conclusion of this research is that PT Bringin Gigantara has successfully created a productive work environment and motivated employees through effective HR management, high work quality standards, and a measured approach to ensuring punctuality.
Keywords: Employee Performance, Human Resources management.

PENGARUH PERSEPSI KEMUDAHAN, SERVICE IT QUALITY, PERSEPSI RISIKO TERHADAP BEHAVIOR INTENTION PENGGUNA SHOPEE

Rahmadellah Cantika, Tezar Arianto — Fri, 13 Dec 2024 00:00:00 +0000

Di era globalisasi ini teknologi semakin canggih dan terus berkembang dengan pesat. Perkembangan teknologi tersebut dapat dirasakan oleh masyarakat, mulai dari bidang informasi, ilmu pengetahuan, dan komunikasi. Maka dari itu gaya hidup masyarakat saat ini juga mengalami perubahan dari yang bersifat tradisional beralih menjadi memanfaatkan teknologi. Salah satu teknologi yang banyak dimanfaatkan masyarakat itu yaitu internet. Pada saat ini internet telah menjadi bagian dari kehidupan sehari-hari masyarakat. Dengan menggunakan internet masyarakat dapat mencari informasi, berkomunikasi, hingga berbelanja secara online.

PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK WARDAH DI TOKO MY LOVA KOTA BENGKULU

Nensy Pamisti, Eti Arini — Sun, 15 Dec 2024 00:00:00 +0000

This study aims to determine "The Influence of Brand Image and Promotion on Consumer Purchasing Decisions on Wardah Products at My Lova Store in Bengkulu City", both partially and simultaneously. The type of research used is quantitative research. The population in this study is consumers of Wardah products at the My Lova Store in Bengkulu City, using a non-probability sampling technique, which means that samples are taken randomly, namely consumers who visit the Wardah product stand at the My Lova Store in Bengkulu City. Based on the results of these tests, the brand image variable has a positive and significant effect on consumer purchasing decisions. Promotional variables have a positive and significant effect on consumer purchasing decisions. Brand image and promotion together have a positive and simultaneous effect on the purchase decision variable.
Keyword: Brand Image, Promotions, Purchase Decisions

PENGARUH DIGITAL MARKETING, RELATIONSHIP MARKETING DAN PROMO DISKON TERHADAP MINAT BELI KONSUMEN PADA TOKO CLOTHING BENGKULU

Rangga Saputra, Onsardi Onsardi — Mon, 16 Dec 2024 00:00:00 +0000

The aim of the research is to determine the influence of digital marketing, relationship marketing and discount promotions on consumer buying interest in Bengkulu clothing stores. And to find out which factors most dominantly influence purchasing decisions.This research used quantitative methods on 170 respondents. The population used in this research was Bengkulu Clothing Shop consumers and the sampling in this research used a non-probability sampling technique. The research results and hypotheses show that Digital Marketing, Relationship Marketing and Discount Promos Affect Consumer Buying Interest in Bengkulu Clothing Stores. have a partial or simultaneous positive effect on consumer buying interest.
Keywords: Digital Marketing, Relationship Marketing, Discount Promos and Purchase Interest