JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)

PENGARUH PELATIHAN DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PERIKANAN KABUPATEN SELUMA

Anggun Dwi Kartika, Mardhiyah Dwi Ilhami — Tue, 30 Jul 2024 00:00:00 +0000

This research aims to determine "The influence of training and work motivation on employee performance at the Seluma Regency Fisheries Service", either partially or simultaneously. The type of research used is quantitative research. The population in this study were 50 employees at the Seluma City sub-district office in the Seluma Regency Fisheries Service, using the side total technique, which means the entire population was used as the research sample.

The collection technique uses questionnaire data that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is Multiple Regression. The results of this research show that: (1) The research results show a positive influence of training variables on employee performance. Based on the results of the partial test ( T test ), the T_count was 3.321 and the regression coefficient was 0.189 with a significance of 0.002. (2) The research results show a positive influence of the Work Motivation variable on Employee Performance. Based on the results of the partial test ( T test ), the T_count is 2,773 and the regression coefficient is 0.144 with a significance of 0.000. (3) The results of simultaneous testing or jointly obtained that the Training and Work Motivation variables have a positive effect on employee performance. This is proven by the test results obtained by an F_count value of 5,567, with significance (0.007 < 0.050).

Keywords: Training, Work Motivation, Employee Performance

PENGARUH STORE ATMOSPHERE DAN PRICE FAIRNESS TERHADAP KEPUASAN PELANGGAN DI TOKO NYONYA FASHION KOTA MANNA KABUPATEN BENGKULU SELATAN

Hutila Intansari, Taufik Bustami — Wed, 31 Jul 2024 00:00:00 +0000

This research aims to determine "The influence of store atmosphere and price fairness on customer satisfaction at the Nyonya Fashion store, Manna City, South Bengkulu Regency". Both partially and simultaneously. The type of research used is quantitative research. The population of this study was 130 people who had shopped at least twice at the Nyonya Fashion store, Manna City, South Bengkulu Regency, using the Incidental Sampling technique.
The collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used to answer the hypothesis is multiple regression. The results of this research show that: (1) the research results show a positive influence of the Store Atmosphere variable on Customer Satisfaction. Based on the results of the partial test, the t count was 2.454 and the regression coefficient was 0.307 with a significance of 0.015. (2) research results: There is a positive influence of the Price Fairness variable on Customer Satisfaction. Based on the results of the partial test, the t count was 8.479 and the regression coefficient was 1.357 with a significance of 0.000. (3) Simultaneous or joint test results obtained by Store Atmosphere and Price Fairness have a positive effect on Customer Satisfaction. This is proven by the test results obtained by the calculated f value of 140.309, with significance (0.000<0.050).

Keywords : Store Atmosphere, Price Fairness, Customer Satisfaction.

PENGARUH SOCIAL MEDIA MARKETING DAN INOVASI PRODUK TERHADAP MINAT BELI KONSUMEN (Studi Kasus Pada Toko Jaya Rasa Bengkulu)

Reka Permata Sari, Islamuddin Islamuddin — Wed, 31 Jul 2024 00:00:00 +0000

The title of this research is The Effect of Social Media Marketing and Product Innovation on Consumer Purchase Interest (Case Study at Toko Jaya Rasa Bengkulu). This study aims to determine which factors are most dominant in influencing consumer buying interest, the research was conducted from November 2023 to March 2024.The sample of this research is consumers who have bought products and know Toko Jaya Rasa Bengkulu city from social media. This research uses quantitative methods on 140 respondents. The sampling technique is accidental sampling, the method used in this research is quantitative method with Multiple Linear Regression analysis. Based on the results of multiple linear regression, the regression equation Y= 3.427 + 0.387 (X1), + 0.289 (X2) and the coefficient of determination R Square (R2) obtained a value of 0.510 or around (51.0%). The research results and hypotheses in this study indicate that social media marketing variables and product innovation have a positive effect partially or simultaneously on buying interest in Toko Jaya Rasa Bengkulu.

Keywords: Social Media Marketing, Product Innovation, Purchase Interest

PENGARUH LIVE STREAMING SHOPPING DAN AFFILIATE MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA APLIKASI TIKTOK SHOP ( Studi Kasus Mahasiswa UM Bengkulu Pengguna Aplikasi Tiktok di Kota Bengkulu )

Chalvina Firda Izumi, Mimi Kurnia Nengsih — Wed, 31 Jul 2024 00:00:00 +0000

The title of this research is The Influence of Live Streaming Shopping and Affiliate Marketing on Product Purchasing Decisions on the Tiktok Shop Application (Case Study of Bengkulu Muhammadiyah University Students Using the Tiktok Application in Bengkulu City). This research is based on the importance of Affiliate Marketing for business companies. Several factors that influence Affiliate Marketing are Live Streaming Shopping and purchasing decisions. This research aims to determine the influence of live streaming shopping and affiliate marketing on product purchasing decisions on the TikTok Shop application.

This type of research is quantitative research with a descriptive approach. The research population is all users of the TikTok Shop application. The total sample was 100 people, taken using accidental sampling technique. Data collection uses a questionnaire. The data analysis technique uses Multiple Linear Regression analysis. Partial test results show that live streaming shopping has a positive and significant effect on the purchasing decision. Simultaneous test results show that the live streaming shopping variable and the affiliate marketing variable together have a significant effect on purchasing decisions.

Keywords: live streaming shopping, affiliate marketing, purchasing decisions

PENGARUH BRAND IMAGE, BRAND EXPERIENCE, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPERCAYAAN KONSUMEN GUNA MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC (STUDI KASUS PADA KONSUMEN MAHASISWI DI KAMPUS 4 UNIVERSITAS MUHAMMADIYAH BENGKULU)

Ninna Jalisma Eka Putri, Adi Sismanto — Wed, 31 Jul 2024 00:00:00 +0000

This study aims to analyze the direct and indirect influence of Brand Image, Brand Experience and Electronic Word of Mouth, on sales through trust. The data analysis technique uses path analysis. The population of this study is students of the management study program of the University of Muhammadiyah Bengkulu.

Based on the results of research that has been conducted on the influence of Brand Image, Brand Experience and Electronic Word of Mouth, it has a direct effect on Trust. Brand Image, Brand Experience, and Electronic Word of Mouth have an indirect effect on Sales through trust.

Key words: Brand Image, Brand Experience, Electronic Word of Mouth, Trust, sales.

PENGARUH ONLINE CONSUMER REVIEW DAN ONLINE CONSUMER RATING TERHADAP ONLINE PURCHASE DECISION PRODUK WARDAH OFFICIAL SHOP MARKETPLACE SHOPEE (STUDI KASUS PADA MAHASISWI MANAJEMEN UMB)

Amelia Wulandari, Khairul Bahrun — Fri, 02 Aug 2024 00:00:00 +0000

This study aims to determine the influence of online consumer reviews and online consumer ratings on online purchase decisions of Wardah Official Shop products on the Shopee marketplace (case study on management students of UMB). This research is quantitative. The population in this study consists of 400 management students at UMB who use Wardah products. The object of this research is 180 management students at UMB who are consumers of Wardah products on the Shopee marketplace. In this study, the author used data collection methods through observation, interviews, and the distribution of questionnaires. The data analysis techniques used in this research include instrument tests, classical assumption tests, respondent response analysis, multiple linear regression analysis, hypothesis testing, and determination coefficient analysis (R2). The results of this study indicate that online consumer reviews and online consumer ratings have a positive and significant effect on online purchase decisions.

Keywords : Online Consumer Review, Online Consumer Rating, Online Purchase Decision.

ANALISIS PERAN BADAN PERENCANAAN PENELITIAN DAN PENGEMBANGAN DAERAH PROVINSI BENGKULU DALAM PERENCANAAN PEMBANGUNAN DI BENGKULU

Decky Rifa’i Akbar, Rosidin Rosidin — Sat, 03 Aug 2024 00:00:00 +0000

The role of the Regional Planning, Research and Development Agency of Bengkulu Province is a Regional Apparatus Organization (OPD) that plays a role as a supporting element for the government in the field of regional development planning. The purpose of this study is to find out the Role of the Regional Planning, Research and Development Agency of Bengkulu Province in Development Planning in Bengkulu whether it has run optimally in the development planning process in Bengkulu. The method used in this study is a qualitative method with a descriptive approach. The theory used in this study is the role theory from Soerjono Soekanto with indicators of active role, participatory role and passive role. The results of the study show that the implementation of the role of BAPPEDA of Bengkulu Province in development planning in Bengkulu has not fully gone well. Based on the results of observations, the researcher still found several problems in the passive role of the Bengkulu Provincial BAPPEDA that were experienced, such as differences in Central Policies (between Ministries/Institutions) related to the preparation of planning and development documents at the regional level. Second, the synergy of development planning, both at the regional and national levels, has not been optimal. The third is the difference in interests between Regencies/Cities in Bengkulu Province.

Keywords: Role analysis, role of BAPPEDA

ANALISIS PENANGANAN KELUHAN PELANGGAN DI PERUSAHAAN DAERAH AIR MINUM (PDAM) TIRTA HIDAYAH KOTA BENGKULU

Nurul Qori Irma Qomariah, Rekho Adriadi — Sat, 03 Aug 2024 00:00:00 +0000

Responsiveness is one of the dimensions of service quality that is important for assessing the extent to which service providers can respond to customer requests and complaints quickly and appropriately. This research aims to determine the responsiveness of public services in handling customer complaints at PDAM Tirta Hidayah, Bengkulu City. The method used in this research is a qualitative method with a descriptive approach. The theory used in this research is the Responsiveness theory from Zeithml, using 4 theoretical indicators, namely, ability to respond to society, speed of service, accuracy of service, and timeliness of service. The results of the research show that PDAM Tirta Hidayah, Bnegkulu City has attempted to increase responsiveness in handling customer complaints, but based on findings in the field, PDAM Tirta Hidayah still lacks response in terms of timeliness in making service improvements to customers. These findings are expected to provide input for PDAM Tirta Hidayah in improving service quality and customer satisfaction.

Keywords: Responsiveness, Public Service, Customer Complaints

ANALISIS KINERJA BADAN PERMUSYAWARATAN DESA SENDAWAR DALAM PENYUSUNAN PERATURAN DESA KECAMATAN SEMIDANG ALAS MARAS KABUPATEN SELUMA

M. Abdul Rikdan Ardiyansyah, Rekho Adriadi — Sat, 03 Aug 2024 00:00:00 +0000

The Village Consultative Body (BPD) has an important role in drafting village regulations. The Village Consultative Body discusses and approves draft village regulations proposed by the village head, and supervises their implementation. They also collect input from residents and ensure village regulations meet community needs. The preparation of village regulations is the process of forming rules that apply at the village level, aimed at regulating the lives of village communities and the administration of village government. The aim of this research is to determine the performance of the Sendawar Village Consultative Body in drafting village regulations in Semidang Alas Maras District, Seluma Regency. The type of research used in this research is qualitative with a descriptive approach. The unit of analysis in this study consisted of 8 (eight) informants chosen deliberately who were considered to know best what the researcher expected. Data collection techniques include observation, interviews and documentation. The results of this research state that the performance of the Sendawar Village Consultative Body, Semidang Alas Maras District, Seluma Regency has not gone well. This is because in this village there are no village regulations prepared by the Village Consultative Body and Village Government. The absence of village regulations results in a lack of guidelines for regulating village social, economic and environmental life, which can trigger conflicts between residents and slow down village development. Apart from that, legal uncertainty can also reduce public trust in village government. This also indicates that the function of the Sendawar Village Consultative Body in discussing and approving village regulations is not running well or is not optimal.

Keywords: Village Consultative Body, Performance, Village Regulations

ANALISIS GAYA KEPEMIMPINAN DALAM PENGELOLAAN BUMDes DESA LALANG LUAS KECAMATAN V KOTO KABUPATEN MUKO MUKO

Zulkarnain Zulkarnain, Rekho Adriadi — Mon, 05 Aug 2024 00:00:00 +0000

Lalang Luas Village in V Koto District, Muko Muko Regency, has a Village-Owned Enterprise (BUMDes) in the plantation sector, namely oil palm plantations as a business unit. However, the management did not go well because the funds available for management were not utilized properly. The aim of this research is to determine the leadership style in managing BUMDes in Lalang Luas Village, V Koto District, Muko Muko Regency. The method used in this research is a qualitative method with a descriptive approach. The results of the research show that BUMDes leaders in leading BUMDes in Lalang Luas Village have not completely gone well. Where BUMDes leaders do not dare to make decisions so that the existing funds for BUMDes management are not utilized as well as possible. Then, the lack of responsibility of leaders in leading BUMDes so that BUMDes business units are not managed well and the lack of knowledge and experience of BUMDes leaders also influences the less than optimal management of BUMDes.

Keywords: Leadership Style, BUMDes, Lalang Luas Village

PENGARUH KUALITAS PELAYANAN, BRAND IMAGE LEMBAGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN MEMILIH UNIVERSITAS Prof. Dr. HAZAIRIN, S.H SEBAGAI TEMPAT KULIAH

Dio Virgiawan — Mon, 05 Aug 2024 00:00:00 +0000

This research aims to determine The Influence Of Service Quality, Institutional Brand Image And Trust On The Decision To Choose Prof. Dr. Hazairin, S.H University As A Place To Study. This type of research uses quantitative descriptive research methods. The population used in this research were students from Prof. Dr. Hazairin, S.H University. The number of respondents in this study was 85 people. The data collection method uses a questionnaire and uses analysis techniques using multiple linear regression analysis tests and hypothesis testing, namely the t test and f test. Based on the results of multiple linear regression, the form of the regression equation Y = 5.574 + 0.488 (X_1) + 0.357 (X2) + 0.204 (X3) is obtained and the results of the t test and f test of this research can be concluded that Service Quality has a significant effect on Decisions, this is proven by the results The t test shows the value of tcount > ttable (3.800 > 1.66388) and (sig α = 0.000 < 0.050). This means H_0 is rejected and H_a is accepted. The Institution's Brand Image has a significant influence on decisions, this is proven by the results of the t test showing the value of tcount > ttable (5.421 > 1.66388) and (sig α = 0.000 < 0.050). Trust has a significant effect on decisions, this is proven by the results of the t test showing the value of tcount > ttable (2.252 > 1.987) and (sig α = 0.002 < 0.050). This means that H_0 is rejected and H_a is accepted. This means H_0 is rejected and H_a is accepted. Service Quality (X1), Institutional Brand Image (X2) and Trust (X3) together have a significant influence on Decisions (Y), this is proven by the F test showing the value of fcount > ftable, namely (27.877 > 2.72) and (sig α = 0.000 < 0.050). This means H_0 is rejected and H_a is accepted.

Keywords: Service Quality, Institutional Brand Image, Trust; Decision

PENGARUH WORK LIFE BALANCE DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA LAYANAN DIMEDIASI KEPUASAN KERJA PADA PEGAWAI KANTOR PELAYANAN PAJAK PRATAMA BENGKULU DUA

Betta Lavena — Mon, 05 Aug 2024 00:00:00 +0000

This research The Influence of Work Life Balance and Employee Engagement on Service Performance is Mediated by Job Satisfaction in Bengkulu Dua Pratama Tax Service Office Employees either eksogen or endoogen. Based on the results of the research and discussion described above, the results can be concluded as follows: 1. Shows that there is a positive relationship between work life balance and service performance 2. There is no influence between employee engagement on service performance 3. There is not influence between work life balance on job satisfaction 4. There is an influence between employee engagement and job satisfaction 5. There is no influence between job satisfaction and service performance 6. Job satisfaction does not mediate the influence of work life balance on service performance, 7. Job satisfaction does not mediate the relationship between employee engagement and service performance, this is indicated by the T statistic value of 1.587 (<1.967) and the significance value of p 0.113 (>0.05). This value shows that H7 is rejected.

Keywords: Work Life Balance, Employee Engagement, Service Performance and Job Satisfaction

PENGARUH LOKASI, RASA, DAN CIRI KHAS TERHADAP LOYALITAS KONSUMEN GUNA MENINGKATKAN KEPUTUSAN PEMBELIAN PADA MAKANAN KHAS DI KABUPATEN SELUMA DESA AIR TERAS

Anugrah Durisa, Adi Sismanto — Mon, 05 Aug 2024 00:00:00 +0000

This study is entitled The Influence of Location (X1), Taste (X2), Characteristics (X3) on Consumer Loyalty (Y) in order to increase Consumer Purchase Decisions (Z) on Typical Foods in Seluma Regency, Air Teras Village, it can be concluded that Location affects Consumer Loyalty, Taste affects Consumer Loyalty, Characteristics affect Consumer Loyalty, Consumer Loyalty affects Purchase Decisions in using products. Location indirectly affects the Purchase Decision in using the product. Rasa has an indirect effect on the Purchase Decision in using the product. Characteristics have an indirect effect on Purchase Decisions

Keywords: Location, Taste, Characteristics, Consumer Loyalty, Purchasing Decisions