Vol. 3 No. 2 (2022): Desember 2022

Articles

• PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN

  Vania Rosselivia, Sri Ekowati

  99-108

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  DOI : https://doi.org/10.61567/jmmib.v3i2.122
  Abstract Views : 549 times | Downloaded : 561 times

• PENGARUH PERSEPSI HARGA LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI PADA TOKO MEGA KOMPUTER KOTA BENGKULU

  Onsardi Onsardi, Fitri Wulansari

  109-115

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  DOI : https://doi.org/10.61567/jmmib.v3i2.121
  Abstract Views : 135 times | Downloaded : 216 times

• PENGARUH BUDAYA KERJA DAN SEMANGAT KERJA TERHADAP KINERJA KARYAWAN PADA PT ARTA BOGA CEMERLANG KOTA BENGKULU

  Subandrio Subandrio, Dyna Avila

  116-122

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  DOI : https://doi.org/10.61567/jmmib.v3i2.120
  Abstract Views : 123 times | Downloaded : 612 times

• PENGARUH COMMUNICATION DAN OPPORTUNISTIC BEHAVIOR CONTROL TERHADAP TRUST PELANGGAN SHOPEE

  Gian Luthfi Yusuf Matduri, Islamuddin Islamuddin

  123-128

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  DOI : https://doi.org/10.61567/jmmib.v3i2.118
  Abstract Views : 85 times | Downloaded : 104 times

• STRATEGI PEMASARAN DALAM MEMPERTAHANKAN BISNIS DI TOKO SYARAH BAKERY KOTA BENGKULU

  Eti PERMATA Arini, DIA PERMATA SARI

  129-134

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  DOI : https://doi.org/10.61567/jmmib.v3i2.119
  Abstract Views : 146 times | Downloaded : 301 times

• PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT LARAS PRIMA SAKTI SELUMA

  Eli Suryani, Melda Yunita

  135-143

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  DOI : https://doi.org/10.61567/jmmib.v3i2.117
  Abstract Views : 215 times | Downloaded : 193 times

• PENGARUH MOTIVASI, PENGAWASAN DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. SANDABI INDAH LESTARI (SIL)

  Cindy Ayu Millania, Sri Ekowati

  144-156

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  DOI : https://doi.org/10.61567/jmmib.v3i2.116
  Abstract Views : 186 times | Downloaded : 196 times

• PENGARUH PACKAGING DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN KOPI BUBUK DI DESA TANAH HITAM

  Onsardi Onsardi, Septian Bayu Mantovani

  157-165

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  DOI : https://doi.org/10.61567/jmmib.v3i2.115
  Abstract Views : 326 times | Downloaded : 421 times

• ANALISIS PENGARUH PROMOTION, DISTRIBUTION, PRODUCTION DAN RAW MATERIAL SUPPLY TERHADAP PENINGKATAN KINERJA UMKM KOTA BENGKULU

  Lega Gustiana, Islamuddin Islamuddin

  166-176

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  DOI : https://doi.org/10.61567/jmmib.v3i2.114
  Abstract Views : 91 times | Downloaded : 207 times

• PENGARUH BRAND TRUST DAN ELEKTRONIK WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DUO SISTER HIJAB

  Ingrit Amanda, Marliza Ade Fitri

  177-185

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  DOI : https://doi.org/10.61567/jmmib.v3i2.113
  Abstract Views : 308 times | Downloaded : 402 times