Vol. 2 No. 1 (2021): Juli 2021

Articles

• PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI HANDPHONE MEREK NOKIA

  Italia Italia, Islamuddin Islamuddin

  1-13

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  DOI : https://doi.org/10.61567/jmmib.v2i1.31
  Abstract Views : 1596 times | Downloaded : 1261 times

• PENGARUH CITRA MEREK, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MASKARA MAYBELLINE

  Serli Apriani, Khairul Bahrun

  14-25

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  DOI : https://doi.org/10.61567/jmmib.v2i1.32
  Abstract Views : 5975 times | Downloaded : 3945 times

• PENGARUH STRATEGI SEGMENTING, TARGETING DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG DI KELURAHAN PAGAR DEWA KOTA BENGKULU

  Gustiawan Putra, Adi Sismanto

  26-38

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  DOI : https://doi.org/10.61567/jmmib.v2i1.33
  Abstract Views : 1153 times | Downloaded : 812 times

• KARAKTERISTIK INDIVIDU, BEBAN KERJA DAN LINGKUNGAN KERJA PENGARUHNYA TERHADAP EFEKTIVITAS KERJA KARYAWAN

  Hesti Novfita Sari, Eti Arini

  39-49

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  DOI : https://doi.org/10.61567/jmmib.v2i1.35
  Abstract Views : 610 times | Downloaded : 233 times

• PENGARUH PROMOSI DI MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW

  Wiwik Putri Wahyu Ningsi, Sri Ekowati

  50-57

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  DOI : https://doi.org/10.61567/jmmib.v2i1.36
  Abstract Views : 7148 times | Downloaded : 3154 times

• ANALSISIS GAYA KEPEMIMPINAN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN

  Delvi Vahera, Onsardi Onsardi

  58-67

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  DOI : https://doi.org/10.61567/jmmib.v2i1.39
  Abstract Views : 3677 times | Downloaded : 2458 times

• PENGARUH PENERAPAN BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN ROTI AROMA BAKERY

  Anggun Vimandita, Khairul Bahrun

  68-76

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  DOI : https://doi.org/10.61567/jmmib.v2i1.34
  Abstract Views : 628 times | Downloaded : 212 times

• PENGARUH KEMASAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN

  Ayu Partiwi, Eti Arini

  77-87

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  DOI : https://doi.org/10.61567/jmmib.v2i1.37
  Abstract Views : 5381 times | Downloaded : 3260 times

• PROGRAM KESEHATAN, KESELAMATAN KERJA (K3), DISIPLIN KERJA, DAN INSENTIF KERJA PENGARUHNYA TERHADAP PRODUKTIVITAS KERJA KARYAWAN

  Iman Adisatya Wibowo

  88-100

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  DOI : https://doi.org/10.61567/jmmib.v2i1.38
  Abstract Views : 1567 times | Downloaded : 706 times